So You Want Tips On How To Use Our Million Dollar Bills? Do We Have Tips For You!

Just watch your sales take off like a 747 as you oil the human-relations machine (and BOY does it need oiling in today's world)…

You've heard it a million times: People buy from people, not firms. And when they LIKE certain people, they can't wait to do business with them.

That's the spirit of our MILLION DOLLAR BILLS. They're rib-ticklers, allowing you to show your human-ness. (A bill with Ivana B. Rich as the Secretary of the Treasury has GOT to be fun.)

Never was this fun-loving spirit needed more than in today's impersonal business climate.

So let us launch right in with thought-starters for you…

1. Use 'Em In Order-Getting Sales Letters…

Not sure your envelopes are getting opened? Try this: Slap on this teaser: "MILLION DOLLAR BILL (WELL, SORT OF) ENCLOSED FOR YOU." Your prospects will eagerly rrrrrr-ip! Nobody, but nobody, will let that envelope go unopened. Curiosity is in your corner.

Or how about a letter that starts like this: "To show you how much you mean to us…I'm enclosing a MILLION DOLLAR BILL. Not real? Well, you just might make a real million off the new Zimmerwhoppers I'd like to send your store on approval."

Put your thinking cap on and you'll dream up not a million but a zillion ways to gain attention pronto with these fun-lovin' bills in your direct mail.

2. Use 'Em In Lead-Getting Letters…

Look in your wastebasket. Chances are, it's filled with mail from firms wanting you to raise your hand and say, "I'm interested in your product. Tell more." From insurance companies, brokerage houses, siding firms, you-name-the-company-wanting-your-business.

Just why did you toss? One reason. Most lead-getting letters sound pretty darn blah. Same-old-same-old. No wonder they don't work.

But - do YOU need leads in your business? Enclose a MILLION DOLLAR BILL and build your pitch around it. Talk about getting super-attention! You see, gone are the days when a deadly serious letter was champ. That's not the only way to go today. In fact, a light touch can save the day.

Example: "Who says you can't make a million in today's rough-and-tumble market? Call 555-5555 today and I'll give you a million reasons why…"

3. Use 'Em In Thank-You Letters…

Hear this! You can't thank your customers too often. No way, Jose. And when you stick in a MILLION DOLLAR BILL with your thank-you letter, your message sinks in sensationally.

Wait! Maybe you have suppliers who are going that extra mile to serve you well. Think how a thank-you letter with a MILLION DOLLAR BILL attached would gain you even better service in the future. Suppliers appreciate people who appreciate them.

4. Use 'Em In Referral-Gaining Letters…

You've got a slew of great customers and you know in your heart of hearts that they know people and firms who might be interested in your product or service. It's the MILLION DOLLAR BILL to the rescue!

So you get out a letter saying, "Hey, Friend Bob, would you do a buddy a favor? I'm sure you know folks who might be interested in doing business with us. If you'd jot down their names and addresses on the enclosed card and zip it back, I'd be grateful forever. As a way of saying thanks, I want you to have a MILLION DOLLAR BILL. It's not exactly the real thing, but the next time you're in Cleveland, I'll buy you the finest steak in town - and that WILL be real!

5. Use 'Em In Goodwill-Building Letters…

Who are your centers of influence, people who recommend you to others? Your banker, attorney, insurance pro, who? Get out goodwill-building letters and watch them think of YOU when talking with folks who could become your customers.

Again, with that light touch. Example: "Your friendship means more to me than you can imagine. It's worth a million bucks!" - and the letter goes on in the same extra me-to-you-ish way.

For a P.S. you could add: "Want to have some fun and see the grins begin? Pass the enclosed MILLION DOLLAR BILL around your office next Monday morning. What a wake-'em-up way to start the week!"

6. Use 'Em As Packing Materials…

No kidding. On your next shipment to a customer, spare the "peanuts" or newspapers in favor of MILLION DOLLAR BILLS. Once your customers see what the packing materials really are, they'll get a big laugh. Voila! They'll become just that much more excited about the product enclosed.

One mail-order man claims he has cut down on returned merchandise, thanks to this unique packing. You never know.

7. Use 'Em Just For Fun (And To Get Folks To Remember You)…

Picture this: You hand the waiter in your favorite restaurant a MILLION DOLLAR BILL along with your usual good tip. What a hoot! You just might get even better service next time.

Or - slip a MILLION DOLLAR BILL with your tip to an airport attendant. He'll smile big time - and you'll be in such a good mood that even a delay won't get you down.

The wonderful point is: The more you deal with people in a festive, good-natured way, the more they will remember YOU. And the happier you'll be, too.

Sound like winners?

Call our toll-free number to order your MILLION DOLLAR BILLS today! (800) 606-0477. Or use our Secure Order Form.

And thanks a million for looking up these on-target tips!